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The cyber dating market place in Australia consists of around 3500 dating sites. 80% of these dating sites charge monthly subscriptions ranging from between $20-$60 per month. Other methods of member subscriptions include a more expensive concept of buying books of stamps or kisses.

The remaining 20% of Australian online dating sites on the world wide web are 100% free with these sites earning revenue through Google’s cost per click Adsense programmes. Ironically, the free dating sites also earn commissions by referring their customers to subscription based online dating sites.

Similar to the U.S market, there are the main players and the smaller players. The three main Australian online dating sites are rsvp, yahoo personals and Aussiematchmaker representing around 30% of the entire Australian market. Having said this, new dating site oasis active has grown at a fur nominal pace within ten months of their website going live and is now the second fastest growing dating site in Australia behind rsvp. oasis active has around 15,000 unique visitors daily and averages 40,000 active members daily. Oasis active recently partnered with another well known dating site hookmeup. Hookmeup has assisted oasis active in their launch in an un-disclosed deal.

Hookmeup is a free online dating site offering chat rooms, private chat, and singles personals on their dating site. Australian singles are logging onto dating sites and chat rooms at a rate of 2 million times per month. The online dating industry in Australia is one of the few industries set to benefit from the current economic down turn. Since Christmas 2008 compared to the same period in 2007 there has been a 25% upward spike in online dating and chat room traffic.

Some feedback to analyze this data includes singles prioritizing their lives and searching for security and comfort in a life partner. There is also much to be said by Australians about the comparison of social network sites and online dating chat sites.

In a recent article compilied by an author for hookmeup there are some interesting points that clearly give merit to the existence of both services. Generally speaking, it was determined that social networking is mostly used as a referral system linking old friends. Nearly 50% of Face Books 90 million members were not single. With online dating singles and chat rooms, members basically have an open ended invitation to be forward and suggestive to other members with meeting someone for a romantic or sexual connection clearly being on the agenda.



By: Mr Online Dating

About the Author:

Let me ask you: If you have a certain idea or topic in mind, and you wish to find out more about this topic, what do you do? Ten years ago you would probably have gone to the library, but today… You GOOGLE IT!

If you take anybody currently living in the modern world, chances are that is what they will tell you. Google is King! Over the course of just a few years, Google has gone from a couple of smart guys at Stanford University with the revolutionary idea of making the entire internet available from their desktop, to being the undisputed gatekeeper to nearly every single portion of humanity’s collective knowledge.

The Google search engine has in fact become so popular and proliferous that the word ‘google’ itself has now become a verb! (As in, if you want to find out more about a certain person, you just google them.)

Every time you do a search, you will see the term or phrase that you searched at the top, followed by about ten webpages that Google thinks are most relevant to your term. Since there are literally tens of millions of Google searches every single day, it is not a great leap to think that the websites that manage to get their ranking very high in Google will get ALOT of free visitors and traffic.

But what is it exactly that determines which websites get listed in the top ten listings? Well, the system that is behind every single search result that you see is called the PageRank system, named after its creator and co-founder of Google, Larry Page.

Before the PageRank system, there did exist some other methodologies for determining web search relevance and delivering accurate results, but none of them were as robust, accurate, democratic, or resistant to human error as PageRank.

-What Puts PageRank in A League of Its Own-

There are basically two major ideas behind the PageRank system that have made it so revolutionary:

First, the PageRank system is rather democratic in nature because every time one website (we will call it site A) links to some different website (we will call it site B), that link is considered to be a ‘vote’ by site A that site B has good information, or for some reason is worthy of being viewed and read. This concept of the democratic nature of the links found all over the internet is a vital main idea behind the PR system.

Second (and this is the part that really put PageRank on the level), NOT ALL LINKS ARE CREATED EQUAL!

That is to say that if you have two links coming to your website, one from Forbes.com and another from some backwater, fly-by-night dot com, these two links will not be treated equally.

So what does this mean for the question of how did the highest ranked sites get where they are? They have been around for long enough to have numerous popular sites link to them, they have valuable, relevant, dynamic content, and chances are that they probably link to other related websites.

Another vital (but not so revolutionary) mechanism behind determining which webpages are displayed for certain keywords is an advanced text-matching system. Google’s text-matching system is able to deliver highly relevant webpages because of the vast computing power behind the Google search engine itself.

-Technical Explanation of a Website’s PageRank-

This following part is a technical explanation for those who want to further understand the nature of the PageRank algorithm. If you are only interested in learning how to improve your own site’s PR, then feel free to skip to the next section.

With the PageRank algorithm, every single website on the internet is given a numerical PR value somewhere between 1 and 10, with 10 being the best. It will help if you can remember from your math class what a logarithm is, because the assignment of a certain PR number is logarithmic in nature, similar to the Richter scale of measuring earthquakes.

This is important to understand, especially if you want to increase your own PageRank. In terms of PageRank, this means that a PR6 site is not twice as valuable as a PR5 site, but actually TEN TIMES as valuble. So this would mean (not exactly but approximately) that an incoming link from a PR6 site would give you as much value as about a few dozen PR4 sites. Notice that a PR6 incoming link will NOT give the value of 100 PR4 links, because PageRank is concerned with the quantity of incoming links as well as how important they are.

-Tips For Improving The PR of Your Site or Blog-

Try to create content that is valuable, funny, or for some reason really makes people want to link to it. This strategy will increase your number of incoming links without any extra work, which will thereby increase the PageRank of your site or blog.

A ‘link farm’ is a website that has hundreds or thousands of incoming and outgoing links. Sites like this can actively inflate PageRank to make a site seem more relevant than it actually is, so Google will ‘punish’ websites associated with link farms by bringing them down in the search rankings.

Do not worry or feel like your site or blog is not good enough if after just a few months or so you do not have a high PageRank and are not listed very high in the search results. It takes time to build PR, so the better your content and the longer you have been online, the better chance you have at naturally gaining a higher PR.

See if you can find a few high-quality websites or blogs out there related to your own site topic, and contact the owner to see is they would be interested in linking to your site if you link to theirs. This is called ‘link exchanging,’ and if you do it to much then Google may ‘punish’ you becase this is another way of inflating PR, but exchanging links with a few quality sites will help you.

One last thing, and this has been stressed throughout the article, there really is a single golden rule that you can apply to boost your PageRank: create MASSIVELY VALUABLE information and content that people will naturally want to link to on their own, and you are set.



By: Richard Weber

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