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Many people are now struggling to obtain the elusive target of a high Page Rank for their websites and facing a wall they cannot climb. The wall is of course, how to get the best Page Rank. Are Back Links the answer to this dilemma? If you work hard enough creating Back Links around the web will this have a direct positive impact on your website Page Rank?

Page Rank is a complicated method of determining how useful your website is to users based on a scale of 0 -10 (ten being the highest). Your Page Rank will have an affect on how Google places your website when a user searches for related keywords. Naturally, the better your Page Rank is, the higher your website placement will be and the ultimate goal is to appear top of the list when a potential customer searches for your keywords. Many people are now using Back Links extensively in order to produce positive Page Rank results. The results of Back Linking can vary depending on quantity, frequency and associated Page Rank.

Back Links are created by having a link to your website on an external page. This means you need to get other people to link to your website. Unfortunately, this doesn’t happen overnight and it takes a lot of work to create an extensive range of Back Links. The amount of Back Links Google can find that point to your website will tell Google how highly other people rate your website. The more Back Links you have out there, the higher your Page Rank will be. Back Links are not the only factor for Page Ranking so you should ensure you develop further marketing and SEO methods for your website on top of an extensive Back Link building program. Things like Meta descriptions and SEO content will also determine how relevant your website is when a user searches for certain keywords.

There is no solid definition of how many Back Links you need to obtain a certain Page Rank. Because there are other factors it can be difficult to pin a Page Rank down, some pages may have few Back Links and still have a high Page Rank number. Regardless of this, a website with more Back Links generally tends to achieve a higher Page Rank and as long as the Back Links are achieved properly, they can have a definite positive affect on your website Page Rank. In addition to the overall quantity of your Back Links, your Page Rank will depend on the increase of Back Links you achieve each month. It has been shown that a steady flow of Back Links created will help you to maintain your current Page Rank. This means you will need to steadily and consistently provide Back Links to your website on external sites.

Your Page Rank will also be affected by the quality of your Back Links. If a high ranking website links to you, Google will deem your website to be of importance and value to an already prominent website. This means you will get a terrific boost to your Page Rank from every high quality Back Link. The way in which Google determines a website Page Rank has long been an elusive piece of knowledge and the design of it has changed considerably over the years, however the basis of the system remains constant.

The quality of your Back Links can also have a negative impact on your Page Rank. If the links are part of a “Bad Neighborhood” you can experience a drop in your Page Rank because they feature a Back Link to your website. It’s not just a case of putting as many links out there as possible; you also need to consider where your links are going. Websites that use illegal means to achieve a Page Rank such as hidden links, hidden content or excessive keywords will have a negative impact on themselves and those associated with them. If you remove any links to bad neighborhoods and successfully request webmasters to remove your links, your Page Rank will be positively affected.

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By: Sunil Punjabi

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If your trying to get free traffic in the form of organic traffic, which is being listed in Google’s organic results and not the sponsored listings, then back-links should be of high importance especially for Google. The way Google gives a site importance is by how many sites are linking to it.

The higher the page rank of the site linking to you, the higher Google will rank your site. If your looking to be listed in Google’s organic results you have to get sites of importance to link to you. Some people like to have a bunch of random sites link to them by the bulk, but Google caught on to such sites and have updated their algorithm’s to recognize it and give those sites a really low rank. If you want results you have to do it the right way. One way you can start off is to write quality content, if you write well and provide useful information other sites will link to you “just because” and won’t even ask for a back-link. Another approach is to contact other webmasters and do link exchanges, but only to sites that are worthwhile. If your site is useful like I said before and relevant to the site of the webmaster you are contacting, then you would be surprised how many would agree.

Writing articles and submitting to articles sites can provide a great amount of back-links. If your article is good, not only will it be on the article site linking back to you, but it will also be on everyone who chooses to use it on their site as well providing even more incoming links. Posting a few articles per week in time will increase your back-links fast and is one of the top free ways of building steady traffic to your site. The Importance of back-links is great if you want a good PageRank by Google. However you don’t want to submit to FFA sites (free for all) where they promise submission to 15,000 directories (or something along those lines) as these sites are seen as spam by Google’s bots and your site linking to it could get you blacklisted like they were.

Only get sites with a PR of 4 or higher, anything less is a waste of time. Make sure the site is not blacklisted or doing any sort of “black hat tactics” which is illegal search engine optimization.



By: Luis Gross

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